New Music Video Idea

For the redraft of my music video, I have decided to go for a music video based around bikes and their movement. This leaves a lot of room for stylisation of the video to fit the song, as well as timing and direction to fit to the beats. Its also a simple, easy to follow idea, which is better for both viewing and creating. Additionally, this type of video means that I don't necessarily have to follow the genre style for the people in it, so it will be easier to find people willing to do the video. An example of this kind of video is 'What's a Girl to do?' by Bat for Lashes.

Final Digipak and Advert

The Music Video Moving Forward

Following the creation of my music video draft, I have decided to completely redo my video for the next draft. The video's location, lighting and feel do not fit the genre or the song. The equipment was also not suitable for the video, as my tripod was too short for the subject, thus leading to some of the framing issues that led, in part, to the failure of the video. Thus, before my next draft, I will need to choose a new song (potentially researching the genre if it differs from the first) and plan for an entirely new video.

Music Video Draft

Storyboard Version 2

Second Draft Idea

For the second version of the video, I have decided to use the disjunctive technique of using a subject that isn't the vocalist to sing it, thus avoiding the issue of not having subjects with the correct stylings. This technique famously started in the video for George Michael's Freedom.
 
To avoid the location, instrument and budgetary problems, I have also decided to put it in the style of coffee scene in Baby Driver, with it being focused on one figure, moving to the music.

I also wish to channel more of Edgar Wright's work, with the snappy direction which matches up the the music, illustrating it perfectly. A brilliant example of which is his video for Mint Royale's Blue Song.

Reasons for Re-Drafting

I have decided that my current video idea isn't going to work. One reason that I have come to this conclusion is the lack of a viable location to shoot on, especially within the school or for a reasonable price. The budgetary constraints also means that instruments would be hard to get a hold of. Another key factor in my conclusion is the lack of people who would fit the style of the genre, which would make the video seem off. Hence, I will be doing a second idea and storyboard of the video.

Draft Digipak and Advert

Album Cover Draft Ideas

The first idea is an illustrated cover, similar to many indie EPs and singles, like Slaves (originally) or The Wytches. However, I feel that this has not translated well to my cover as it looks tacky, partly due to me being unsuccessful in mimicking that kind of style in my doodles.

The second idea is this hyper-stylised image of a hand, giving the illusion of it being bloodied (matching the band name). The style of it also reminds me of some of the Queens of the Stone Age's album covers, in both colouring (similar to Songs for the Deaf and ...Like Clockwork) and the posterized look (Lullabies to Paralyze). Ultimately I prefer this cover as it works better than the illustrated one.

Glasgow Kisses Official Video

 
During the pre-production of my music video, Estrons released their official video for the same song. I personally find this video poor, with it being disjunctive to the themes and lyrics. The lipsyncing is poor as well, with some segments being sung too fast due to breaks being skipped or shortened. The video also slows down during the heavier and faster bits of the song, making the video feel somehow off. Despite this, the video does have some perks, with its beautiful film effect and stylings of the lead singer. Ultimately this video has had no impact on the production of my version, as I personally find it rather poor.

Album/CD Research/Inspiration

Band Name Change

Upon further thought, I have decided to change my band's name. I realised the old name wasn't in genre and thus have changed it from Amaterasu to Bloody Transgression. This name seems to be more fitting for the genre. To match the change, I have also changed the band's twitter handle.

Animatic

Storyboard

Initial Music Video Idea Breakdown

Pitch Presentation

Music Video Pitch from GeorgeGarrity

25 Word Pitch

A punk performance video, with innovative visuals, a powerful song and a snappy synchronised relationship between them. It will leave you stunned, thrilled and amazed.

Indie Punk Moodboard

The Band's Twitter

Album and music video dropping soon! Keep your eyes peeled

— Amaterasu (@AmaterasuBandUK) 7 September 2017

Band Bio

Amaterasu are a four-piece Indie/Punk/Rock band from the Midlands. The band are yet to release an album officially but are well known on the local music scene as a great live band, having several local gigs and even supporting at a larger gig. They have also accumulated a decent following online by posting some of their tracks on YouTube ahead of their upcoming debut album. 

The band was formed whilst they were all still in college, which was only two years ago. The drummer, Jay Cooper, was previously in a college cover band but the other members of Amaterasu had no previous experience with bands prior to its formation. All four members are the same age, 19. The rest of the band is compiled of: Blake Hamilton, the lead guitarist; Leo Powell, the bassist; and the lead singer Jessica Foster. Jess and Jay are both currently focusing on their music careers following leaving school, whilst Blake works part-time in a local supermarket and Leo is a part-time Economics student at Warwick University.